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(Parents,
click here)
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Why Advertise With
KidsDirect/BabiesDirect/ParentsDirect?
Ever notice the size of a typical web site's media kit? Those
things are gigantic! Pages upon pages of talk about targeting,
demographics, and all of the other marketing buzzwords used to
justify high advertising rates. Even worse, these sites assume
no responsibility for the performance of your ads.
KidsDirect/BabiesDirect/ParentsDirect
are different and better in both regards.
Ad
Specifications #1
The design
specifications for your banner are:
dimensions: 190x35 pixels
file size: 10K or smaller
graphic format: *.gif only, animation ok
190x35 pixels
The dimensions
of Web graphics are measured in pixels. A banner is 190 pixels
wide and 35 pixels tall. Here is an example of a standard banner:

Ad
Specifications #2
The design
specifications for your banner are:
dimensions: 468x60 pixels
file size: 15K or smaller
graphic format: *.gif only, animation ok
468x60 pixels
The dimensions
of Web graphics are measured in pixels. A banner is 468 pixels
wide and 60 pixels tall. Here is an example of a standard banner:

Max
File Size of 10K
Your ad banner
is a graphic file. The size of that file must be no larger than
10K, or 10,000 bytes of memory. You can check the size of your
file by opening the directory where you saved the graphic. The
size of the file is usually listed next to its name.
GIF
animation OK
Your banner may
contain animation that is built using GIF graphics. The file name
of your banner graphic must end with the '.gif' file extension.
Your banner cannot include Active HTML, Java graphics, or Real
Audio.
Advertising
Restrictions
Restricted Products
Due to obligations to clients and its audience, KidsDirect
does not accept advertising that promotes the following:
adult
material
Restricted Content
All advertisements will be reviewed and are subject to approval
by KidsDirect prior to
placement. We reserve the right to refuse to provide advertising
services to any advertiser or to reject any banner ad deemed
offensive or inappropriate.
As outlined herein, advertisements or sites are expressly
prohibited if they:
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violate any applicable law, regulation, or
third party right,
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encourage illegal activity or racism,
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promote or utilize software or services
designed to deliver unsolicited email,
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relate to pornography or contain links to
pornographic sites.
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Guidelines
KidsDirect/BabiesDirect/ParentsDirect member sites must conform to stringent quality guidelines, to
ensure that the visitors to your site are interested customers.
Our guidelines are as follows:
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Only Root level domain name sites
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No objectionable content (pornography, file
trading (warez), hate speech)
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English language only
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No forced or automated clicks or popup
windows
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Pricing
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What
do we do to promote
KidsDirect/BabiesDirect/ParentsDirect?
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- We PAY to register with
over 1500
search engines and this is UPDATED Monthly
- We PAY a service to
target direct emails to
Kids/Children/Parents/Family recipients who have
"requested this subject matter"
....example
what this "PAID" service does NOT do is send
emails to people who have requested info on swimming
pools email about telephones.
- We PAY for Banner Ad
Rotation Submissions on most of the BIG search engine
sites
- We send monthly newsletters to
people who have registered into our database with
specific links back to our website (and people who
advertise in there).
- We are generating on an
average 89,000+ hits a day to:
KidsDirect/BabiesDirect/ParentsDirect
- We advertise strongly with
local "Children clothing" stores
- We have a lucrative advertising
budget for the up and coming months
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Want OUR Banner adds? Please
refer to our MEDIA
page.
Feel
Free to CONTACT us with any questions
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