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Advertising Guidelines
For KidsDirect - BabiesDirect - ParentsDirect
Our Web Stats!
Updated May 5, 2003

 Average page views/month -Total Hits (what is this?)

3,929,861

Average Daily Hits:  (what is this?)

149,254

Maximum Daily Hits:  (what is this?) 187,247

Monthly UNIQUE Visitors:  (what is this?)

Over 81,900
Max Daily Unique Visitors:  (what is this?) 5,327
Our Demographics
Percentages may not total 100% due to untraceable visitors
  • Why Advertise With KidsDirect/BabiesDirect/ParentsDirect?
    Ever notice the size of a typical web site's media kit? Those things are gigantic! Pages upon pages of talk about targeting, demographics, and all of the other marketing buzzwords used to justify high advertising rates. Even worse, these sites assume no responsibility for the performance of your ads. KidsDirect/BabiesDirect/ParentsDirect are different and better in both regards.

  • BANNER ADDS

Ad Specifications #1
The design specifications for your banner are:

dimensions: 190x35 pixels
file size: 10K or smaller
graphic format: *.gif only, animation ok

190x35 pixels

The dimensions of Web graphics are measured in pixels. A banner is 190 pixels wide and 35 pixels tall. Here is an example of a standard banner:


Ad Specifications #2
The design specifications for your banner are:

dimensions: 468x60 pixels
file size: 15K or smaller
graphic format: *.gif only, animation ok

468x60 pixels

The dimensions of Web graphics are measured in pixels. A banner is 468 pixels wide and 60 pixels tall. Here is an example of a standard banner:


Max File Size of 10K
Your ad banner is a graphic file. The size of that file must be no larger than 10K, or 10,000 bytes of memory. You can check the size of your file by opening the directory where you saved the graphic. The size of the file is usually listed next to its name.

GIF animation OK
Your banner may contain animation that is built using GIF graphics. The file name of your banner graphic must end with the '.gif' file extension. Your banner cannot include Active HTML, Java graphics, or Real Audio.

Advertising Restrictions
Restricted Products
Due to obligations to clients and its audience, KidsDirect does not accept advertising that promotes the following:
  adult material

Restricted Content
All advertisements will be reviewed and are subject to approval by KidsDirect prior to placement. We reserve the right to refuse to provide advertising services to any advertiser or to reject any banner ad deemed offensive or inappropriate.

As outlined herein, advertisements or sites are expressly prohibited if they:

  • violate any applicable law, regulation, or third party right,

  • encourage illegal activity or racism,

  • promote or utilize software or services designed to deliver unsolicited email,

  • relate to pornography or contain links to pornographic sites.

  • Guidelines
    KidsDirect/BabiesDirect/ParentsDirect member sites must conform to stringent quality guidelines, to ensure that the visitors to your site are interested customers. Our guidelines are as follows:

    • Only Root level domain name sites

    • No objectionable content (pornography, file trading (warez), hate speech)

    • English language only

    • No forced or automated clicks or popup windows

  • Pricing

Our Newsletter Add Insertions

Advertising in our Monthly Newsletter Pricing

Text Link

Banner Add
(190 X 35)

Adding Banner Add to KidsDirect Monthly Newsletter
(currently over 3700 members)

$69/mo
If You would like to purchase this option, please email us here

$99/mo
If You would like to purchase this option, please email us here

 

What do we do to promote
KidsDirect
/BabiesDirect/ParentsDirect?

  • We PAY to register with over 1500 search engines and this is UPDATED Monthly
  • We PAY a service to target direct emails to Kids/Children/Parents/Family recipients who have "requested this subject matter"....example what this "PAID" service does NOT do is send emails to people who have requested info on swimming pools email about telephones.
  • We PAY for Banner Ad Rotation Submissions on most of the BIG search engine sites
  • We send monthly newsletters to people who have registered into our database with specific links back to our website (and people who advertise in there).
  • We are generating on an average 89,000+ hits a day to:
    KidsDirect/BabiesDirect/ParentsDirect
  • We advertise strongly with local "Children clothing" stores  
  • We have a lucrative advertising budget for the up and coming months

Want OUR Banner adds? Please refer to our MEDIA page.  

Feel Free to CONTACT us with any questions


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